For one night only, April 28,  Jared Spool comes to Minneapolis to present one of his most popular talks: Anatomy of a Design Decision. 

The best designs come from not one, but hundreds of well-made decisions. The worst designs arise out of hundreds of poorly-made decisions. All that stands between you and a great design is the quality of your decisions. Where do they come from?

For the last five years, we’ve been studying how designers make their decisions. When do they use outside information, such as research about their users? When do they go with their gut instinct? When do the designers look to past decisions and the lessons they’ve learned?

What we found will surprise you. In this presentation, Jared will take you on an entertaining deep dive into the gut instinct of the best designers (without looking at all the gooey parts). You’ll learn five styles of decision making, from Self Design to Experience-focused Design, and which style produces quality results. Prepare to learn how to be a better designer, as Jared shares the secrets of the best and worst.

Seats are limited for this free talk. Reserve your seat now. This talk will definitely fill up.

Reserve your seat now to guarantee your spot. 

Networking reception is from 5:30 pm - 6:30 pm. The presentation will start at 6:30 pm.

Venue Information:
Thanks to University of St. Thomas Opus College of Business for donating the space.  The event is in downtown Minneapolis at the Schulze Hall on 11th Street South between LaSalle Avenue and Harmon Place. The presentation will be in Schulze Hall Auditorium. Here's a link to a map: http://www.stthomas.edu/campusmaps/mpls/ust_parking.pdf

This presentation is brought to you by the UIE Web App Masters Tour,  Aquent, and University of St. Thomas, Opus College of Business.